The Marketing Concept and Social Criticisms of Marketing

The marketing concept and social criticisms of marketing. To begin with one must quickly address the question what is the marketing concept? The marketing concept can be described as the management philosophy by which a company’s goals should be driven. This philosophy believes that a company’s goals should be achieved by identifying and satisfying the customers’ wants and needs, both stated and unstated. For example it could be said that one of Honda’s marketing concepts is to manufacture cars that satisfy customers driving needs and wants. Today the marketing concept has been adopted by most firms around the world. The concept originated after World War 11 as the market was evolving in that time period. It succeeded from previous concepts such as the production concept and the sales concept. These concepts had worked effectively in previous decades but could no longer suffice the needs of the new post-war market that was surfacing, where customers had increased discretionary income which could be spent selecti vely and only on goods that met their ever changing needs and wants. Let us now look into the Marketing Concept in depth. The Marketing Concept is a business orientation that believes that in order to succeed at achieving its organizational goal; the company must be better effective that its competitors at creating, delivering and communicating customer value to its customers. The Marketing Concept is centred on the needs of the buyer. This differentiates it fromShow MoreRelatedSocial Media Marketing Essay1168 Words   |  5 PagesSocial media marketing The form of marketing that provides a global-scale interaction between the business and its stakeholders and customers through the virtual networks and communities, is called social media marketing. With the help of social technologies nowadays, the information is spread without boundaries and the content constraints. People want to share and exchange their experience and knowledge online, which marketers see as an outstanding opportunity to build relationships with theirRead MoreThe Marketing Mix Of Borden1483 Words   |  6 PagesThe marketing mix was claimed to be introduced by Borden (1965) by himself and was suggested to him by Culliton (1948) as he described the action of a business decision-making as â€Å"mixer of ingredient†. The marketing mix is known to be a business tool to most, which needs to be taken under consideration in order for the business to be successful. The marketing mix was first originated from the single P, which was â€Å"Price† from the mi croeconomics theory (Chong 2003). Due to competiveness, new P’s wereRead MoreTypical Selling Approach And Societal Marketing1449 Words   |  6 PagesTYPICAL SELLING APPROACH AND SOCIETAL MARKETING INTRODUCTION: Marketing is usually understood as a bridge between the companies (offering products and services) and ultimate customer or consumers. Through marketing sales of goods and services take place between customer and a company in exchange of money. Companies generally use typical or traditional selling approach for their offerings. Traditionally company gather knowledge of and target the needs and wants of a particular group of people andRead MoreInvolvement And Motivation : An Important Tool For Defining The Behavior Of The Consumers Essay1097 Words   |  5 PagesInvolvement and Motivation is considered as an important tool for defining the behaviour of the consumers. It plays a vital role in across all kinds of marketing strategies. In this essay, the term Involvement, Motivation and its relationship between those two factors and further consumer behaviour theories such as self, attitudes and ethics will be analysed. It will begin with the definition of Involvement and link with Moti vation will be examined. Then, types of Involvement will be discussed. InRead MoreMarketers face many challenges on a daily basis. The biggest one would be false advertising. Most1200 Words   |  5 PagesMarketers face many challenges on a daily basis. The biggest one would be false advertising. Most managers or marketing department people of the business work on how to make their products more appealing to the customers. Whether or not they have to lie about it, or make their competitor’s product look bad compared to their products. Sometimes false benefits are also told to the customers and sometimes disadvantages and side effects are hidden from them. A bigger challenge for them can be how toRead MoreToms : A Unique Business Model810 Words   |  4 Pageschildren in need in developing or underdeveloped countries. The company’s name ‘TOMS’ generated from the word ‘TOMORROW’, which was the original concept of the company, ‘shoes for tomorrow’. TOMS philanthropic concept is not just part of their brand, but it’s the core competency of the company. Their corporation culture of philanthropy and social awareness is a major factor for TOMS’s success and their value proposition cherished by the employees. Their unique and innovating business modelRead MoreThe Roles of Marketing and Public Relations in Modern Organizations1808 Words   |  7 Pagesconcerning the roles of marketing and public relations in modern organisations. Marketing professionals seem inclined towards incorporating publicity – traditionally controlled by public relations – within marketing strategies, while public relations (PR) practitioners seek more influence over marketing in a relational, counselling and policy-making role. With the birth of Integrated Marketing Communications (IMC) or Integrated Communications (IC), the lines between marketing and public relations areRead MoreVitango Case1827 Words   |  8 Pagesproduct h as issues related to its launching due to preparation amp; usage of products in countries with lack of pure water and price issue in poor countries. Suppliers and marketing Intermediaries: To promote, sell and distribute the product to the final users the company needs the resellers, physical distribution firms, marketing services agencies and financial intermediaries. In this case Coca-cola may choose to go with direct distribution with its own channels or indirect distribution by sellingRead MoreMonsanto Case Study Essay1557 Words   |  7 PagesMonsanto has those who advocate on their behalf in addition to their naysayers. While Monsanto has made huge strides in terms of biotechnology over the last couple of decades, their accomplishments, and the relevant methods, have not been free of criticism and controversy. In order to analyze Monsanto’s corporate environment, it is important to first explore their Strengths, Weaknesses, Opportunities, and Threats through conducting a SWOT analysis. lt;Insert Exhibit 1 Here (See end of file)gt; Read MoreBusiness Analysis : Starbucks Coffee1509 Words   |  7 Pages Both companies shared a common culture, focusing on a great commitment to customized coffee, similar company values and a mutual respect. The marketing mix concept often referred to as the â€Å"4Ps† (McCarthy, 1964), as a means of translating marketing planning into practice (Bennett, 1997) is one of the fundamental concepts of marketing theory. Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal decision making managers make in configuring their